While visual branding gets most of the attention, sound is the fastest sensory route to emotion, and brands that harness it effectively are building deeper, more memorable connections with audiences.

According to a study by Ipsos, sonic branding increases brand recognition by up to 8.5x compared to visual-only branding. And in an era of voice assistants, podcasts, and TikTok, brands that don’t sound like themselves are missing a critical piece of the identity puzzle.

Sonic branding isn’t just about a jingle, it’s about crafting a distinct sound ecosystem: think brand voice, sound logos, UI tones, and even hold music. When integrated with the brand strategy from the start, sonic branding adds coherence and emotional resonance across every platform.

At MORE, our in-house audio studios allow us to conceptualize and produce tailor-made sonic identities that match a brand’s tone, audience, and goals. From Netflix’s iconic "ta-dum" to Mastercard’s seamless sonic cues, the world’s top brands are already mastering the art of sound.